Photo by KEHN HERMANO on Pexels

20th May 2026

SEO Strategy Case Study: Audience Persona Development and Search-Driven Content Creation

Created for a corporate communications course, this hypothetical SEO strategy assignment combines audience persona development, keyword research and long-form blog writing to demonstrate search engine optimization principles and content marketing strategy.

Mike Hensen/The London Free Press

15th May 2026

"I’m not that ambitious": How a London-based twenty something grew her national business from the ground up

A longform profile produced for my introduction to journalism course, centred on entrepreneur Mona Aboushamalah. This piece follows the rise of iStopLaundry, exploring themes of family business, modern startup culture and the evolving meaning of ambition.

10th April 2026

Why romance novels are booming from page to screen

Part of a larger multimedia storytelling project, this feature explores how romance fiction evolved from a traditionally dismissed genre into a major cultural and commercial force, driven by streaming adaptations, online reader communities and changing conversations around identity and storytelling. An accompanying audio version of the story is featured separately in this portfolio.

1st April 2026

Cultural Grocery Stores in London, Ont.

Created for a corporate communications visual design assignment, this magazine-style guide highlights independently owned cultural grocery stores in London, Ont., exploring how food, community and identity intersect through design, storytelling and local business profiles.

3rd February 2026

Mock Product Launch Press Release and Fact Sheet for Instant Pot® Pro™ Smart Multi-Cooker

A hypothetical media relations campaign created for a corporate communications course, using a fictional Instant Pot® product launch to demonstrate skills in press release writing, brand positioning and consumer product communication.

City of London

29th January 2026

Police funding boost recommended as London library services face cuts

This mock local government story was produced during a timed newsroom simulation in which students interviewed spokespersons representing the City of London and library advocates. With only 30 minutes to prepare, the assignment focused on live questioning, balanced reporting and deadline-based news writing.

2nd December 2025

The Learning Disabilities Association of London Region: Communications Review

Created for an introductory communications course, this communications review document and presentation analyzes the branding, messaging and public outreach strategies of LDALR London, offering recommendations to strengthen audience engagement and organizational communication.

Photo by Joaquin Carfagna on Pexels

18th November 2025

Mock Communications Plan for a Middlesex-London Health Unit E-Scooter Safety Campaign

Produced for a strategic communications course, this mock communications plan demonstrates public relations and campaign strategy skills through a fictional harm-reduction initiative centred on youth e-scooter safety and public awareness.

Big Brothers Big Sisters of London/Instagram

21st October 2025

Community Partnership Media Kit Promoting Youth Mentorship Fundraiser in London, Ont.

A mock media kit developed for a communications course as a group project, featuring scenario-based press materials and promotional messaging for a mentorship-focused fundraising campaign in London, Ont.

Kate Dubinski/CBC

8th October 2025

London police investigate alleged sexual assault linked to ride-share pickup

Written as part of introduction to journalism assignment, this hard news story examines an alleged sexual assault linked to a ride-share pickup in downtown London, alongside broader conversations surrounding gender-based violence and public safety in the city.

Western News • 11th June 2026

Western PhD Ozzy Keles explores Turkish soccer, identity - Western News

A longform profile feature published with Western News in partnership with the Faculty of FIMS, centred on Olympic weightlifting historian Ozzy Keles and his mission to preserve the stories, artifacts and cultural history behind sports.